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Great looking skin is ‘in’

Great looking skin is ‘in’. You have one skin for life. You can’t replace it, but you can change it. And you can help yourself to look fabulous - whatever your age!

Your skincare routine can take just 2-3 minutes in the morning and 2-3 minutes in the evening. All you need are the correct products and accessories to make the task efficient, thorough, and quick to do.

Step 1 to reaching your skincare goals - Cleansing

What happens if you don’t cleanse your skin (properly)

If not kept clean. Oil, dirt, makeup, and pollution particles get ingrained in your skin & tiny hair follicles. These become blocked, forming a ‘plug’ of debris. This is the early stage of a blackhead. The top of the ‘plug’ with in the blocked follicle oxidises in the air. It turns dark in colour - and hello blackhead!

This can move to a further stage. The debris ‘festers’ and bacteria breeds, the area around the follicle becomes raised, red, and sore. White blood cells go to the area to fight the infection. These white blood cells die (this is pus), and hmm! a white head!

What happens if you do cleanse your skin properly?

Of course, you will limit the amount of blockages you see. Limiting blackheads and spots.

Just as importantly, you will prepare your skin to receive Step 2 – Skin Boost & Step 3 – Skin Defence of your regime. Your products from Step 2 & 3 will have the opportunity to work effectively. The key ingredients get to where they are designed to work within your skin. And you will get the results that you deserve, your skin will respond positively to your TLC.

Our prediction for 2021 is – Great looking skin is ‘in’.

Many of us spent the best part of 2020 wearing less makeup. This will continue throughout this year. You can’t fake, fab skin!

‘You can’t fake it. But you can make it’

Make a resolution and challenge yourself to a proper 2-week cleansing routine. See & feel the difference it makes to the clarity & texture of your skin.

I always recommend that my clients use the Essential Cleansing Milk and Essential Toning Lotion. We use these in our salon treatments, there is a reason for this. It’s the best way to get the deepest cleanse, in the gentlest way.

Use our Micro Cloths with your Essential Cleansing Milk to speed up the removal process. You can see our Application Tutorial here

On the other hand, we do understand that the type of cleansing product you choose may vary depending on your lifestyle. As well as the way you want your skin to feel after cleansing. To help you choose your perfect cleansing product. We’ve put together a guide for you here.  

View the Katherine Daniels cleansing products & application tutorials: 

Whichever cleanser you choose, its important to double cleanse at night-time. Your 1st will remove makeup & impurities - the 2nd will clean your skin. 


If you choose the traditional Essential Cleansing Milk approach you must use this with our Essential Toning Lotion. It doesn’t sting or dry your skin, quite the opposite it will hydrate and calm. It leaves your skin with a neutral pH, ready to receive active ingredients.

Go on. Take the 2 week skin cleansing challenge.

With Love

As the cold months roll in it's easy to think SPF can take a backseat in your skincare routine. But Daily DNA Defence SPF30 is much more than just a sunscreen, it’s your final coat of skin armour, it’s weather protection for your skin.

Our award-winning, broad-spectrum SPF protects your skin from more than just UV rays. It guards against environmental pollutants and blue light
emitted from your screens. Meanwhile, winter’s cold air, winds and rain can damage your skin barrier.

 During and after exposure to the elements, Daily DNA Defence protects and repairs your cells DNA.

And more than this, it’s the best make-up primer. Talk about a multi-tasking product! Its lightweight formula sits comfortably under your foundation, ensuring your make-up stays fresh and stays ‘put’ all day.

Keep reading as we deep dive into the benefits of Daily DNA Defence SPF30 and why it’s an essential part of your winter skincare regime.

Broad-spectrum, photostable protection with Daily DNA Defence SPF30

Not all SPF products are created equal, Daily DNA Defence SPF30 offers broad-spectrum protection. This means that it shields your skin from both UVA rays (the ones that age your skin) and UVB rays (the ones that burn your skin). If your moisturiser or foundation contains an SPF it’s worth checking, make sure you’re covered for both UVA and UVB. Many of those products only protect against UVB, leaving your skin vulnerable to the long-term damage caused by UVA rays.

I’m guessing that you follow your daily skincare regime to promote skin health and to keep your skin looking great for your age? Using Daily DNA Defence SPF30 will help you avoid undoing all that effort by providing the UVA protection your skin truly needs.

And here's the bonus: our SPF is photostable, meaning it won’t break down or lose effectiveness in the sun. However, if you're by the pool make sure to reapply every two hours as water, sweat and towel drying can remove it, leaving your skin vulnerable.

Blue light and pollution protection

In today’s world, your skin is up against more than just the sun. Daily DNA Defence SPF30 also shields your skin from two often overlooked threats: blue light and pollution.

Blue light, mainly from our smart devices and pollution in the atmosphere. Blue light and pollution trigger changes in your skin cells, even leading to cell death. Unprotected exposure to these will lead to hyperpigmentation and can damage your skin’s health.  Most blue light comes from smart technology, which is used daily by most of us. Pollution is all around; levels are higher in towns and cities all year.

DNA Defence and Repair: protecting your skin at the cellular level

When your skin is exposed to radiation it faces more than just surface damage, your cells DNA is at risk. Daily DNA Defence SPF30 acts like a "virtual parasol," shielding your cells during exposure to harmful rays. But the protection doesn’t stop there. After exposure, your body naturally works to repair DNA damage. Your cells naturally produce an enzyme which kickstarts the repair process of your DNA. Thanks to the powerful repairing ingredients in our formula this process is accelerated up to 100 times, meaning your skin recovers faster, stays healthier and sustains less long term damage.

 In summary, wear Daily DNA Defence SPF30 as your final coat of skin armour each day in all seasons and you can rest assured you’re doing your best to protect your skin.

Magical make-up priming

We know that finding the perfect daily SPF texture is a challenge. We’ve been there too. Most SPFs feel like a layer too many, leaving skin feeling greasy, heavy or cause foundation to slide off by midday. This is why we made our product for you. A super light veil, which is suitable for even the most sensitive skin. With no oily or white residue, it’s non-pore blocking and
dries over your moisturiser to become the best make-up primer you’ll ever use, keeping your foundation perfectly in place all day or all night long. 

No make-up, no problem

For our men and/or non make-up wearers, our handy pocket size product gives you the same invisible veil and matt skin finish. Skiers, golfers and cyclists will love that it slips easily into a pocket, bag or pouch. 

Where else should you be applying your SPF?

Your SPF isn’t just for your face, use all the way down to your décollete and up to your hairline. Not forgetting areas like the tops of your lips, ears, nose and the backs of your hands. These are often overlooked spots that are equally exposed to the sun, whether you’re lounging by the pool or simply driving. The backs of your hands are quick to show signs of ageing, so it’s vital to keep them protected. And if you’re grabbing some winter sun make sure to apply it to the tops of your feet.

How much SPF should you use?

Aim for about the size of a 5 pence piece for each application. However, this should come after Step 2 – Skin Boost and Step 3 – Skin Defence Cream in your skincare routine. If you're planning to sunbathe, apply Daily DNA Defence SPF30 at least 15 minutes before heading outside. Once you're in the sun reapply after 15 minutes for the ultimate protection, then continue every two hours.

And remember, swimming, sweating or towel drying can remove your SPF, so be sure to reapply regularly to keep your skin fully protected.