Creating a Skincare Hero

There are tens of thousands of foundation products on the market. Ranging in quality and price (although quality and price don’t necessarily go hand in hand). Make-up has the power to help you feel confident.

We created Pure Pigment Foundation Drops to challenge and redefine the way you wear foundation. It will give you flexible coverage and flexible colour, with a peachy, airbrushed finish. It’s super durable, comfortable to wear and it won’t fall into lines or open pores.

Is your foundation doing what you need it to do? Does it enhance your complexion, is it longwearing, does it feel natural and comfortable on your skin? Does it help you feel confident when wearing it?

Have you dabbled with a BB or a CC Cream. A moisturiser base with a little colour pigment in it. It gives you a light coverage. For some, CC Creams don’t give enough coverage, especially if you have a few broken capillaries, a bit of pigmentation, or redness to cover.  

The next step up from a CC Cream is a light to medium coverage foundation. Still quite natural looking, your skin looks like your skin ‘but better.’ It covers most imperfections and gives a good even finish. Stepping up through the foundation ranks, you move to full coverage. These may give a ‘mask like finish,’ covering every imperfection.

I think that most people have more than one foundation product in their make-up kit. To create different looks for different days and different colour shades for different seasons. I wear a lighter shade in winter and spring and a darker shade in summer and early autumn.

Then there's your concealer to consider. Let’s face it, faking a full 8 hour sleep is nothing new to most of us! And if you want everything to stay in place all day, you’ll probably need a make-up primer too. 

The world doesn’t need another make-up primer, CC Cream, light, medium or full coverage foundation or another concealer and WE don’t want another product in our make-up bag. BUT… how about 1 product to
replace the 5 mentioned above?

This is a list of what we want this product to do for you. 

• Give multiple coverage, one product to give you all your make-up looks, to replace a BB, CC Cream, light, medium and full coverage and your concealer.
• Be colour adapting.
• Change up and done between 2-3 shades.
• Long wearing, last all day, durable.
• Give a dewy, peachy skin finish.
• Will not accentuate lines or open pores.
• Be supple and comfortable to wear.
• No dry, cakey skin finish.
• Protect the skin from UVA and UVB.
• Be quick and easy to apply.
• Give a seamless airbrush make-up look for everyone.
• Be suitable for all skin, even sensitive skin.
• Be appealing to all age groups.
• Be great value for money.

To clarify, we mean a separate sunscreen and not foundation with sunscreen in it. You need broad spectrum protection (UVA and UVB). You must be able to include your neck, décolleté, back of neck and ears. While we’re talking SPF, your skin needs protection from blue light and pollution, all of which may be the precursor of skin burning, premature ageing and hyperpigmentation patches. 

Katherine Daniels has the best sunscreen, a multi-award-winning sunscreen. Our Daily DNA Defence SPF30. It’s also the best make-up primer, you’ll ever use. It’s one of our hero products.

So how about taking this existing skin hero and adding colour pigment to it, to create a coloured SPF. Good idea. But not good enough. This wouldn’t allow you to customise the cover and colour of your product. 

Let’s create the 2 elements of this concept separately?  

• Daily DNA Defence SPF30
• A pure coloured pigment

You can mix them as you need them and customise your colour and cover. Allowing you the ability to create all the looks you want to achieve. Taking away the need of 5+ products in your make-up kit. Now that’s multi-tasking!

Our customisation concept was born. Now we had to fine tune it. 

• Give multiple coverages, for all the make-up looks you want to replace (CC Cream, light, medium and full). Yes, it's your make-up, your rules. Add Pure Pigment Foundation Drops to your SPF and you're in full control.
• Be colour adapting. Yes, add more SPF and it makes the colour lighter. Add more pure pigment and it's darker.
• Be a concealer. Yes, use it neat for a full coverage concealer, with an age defying, soft finish. Spherical powders blur imperfections.
• Long wearing. Our Pure Pigment Foundation Drops are pure, the colour is rich and lasts all day.
• Give a dewy, peachy skin finish. Thanks to the nourishing oils, you create a supple, silky finish. Always peachy and never cakey.
• Will not accentuate lines or open pores. Your skin is prepped and primed, plumped and smoothed. Our Foundation & Concealer Brush will give a seamless, airbrushed finish.
• Be comfortable to wear. Yes, nourishing oils and Vitamin E make the product comfortable to wear. So comfortable, you don’t know you're wearing it.
• No dry, cakey skin finish. Even when used neat, they are not dry or cakey looking. They are hydrating, nourishing and leave a supple skin finish.
• Protect your skin from UVA and UVB. Your skin is fully protected by a layer of Daily DNA Defence SPF30 before you apply your Pure Pigment Foundation Drops blend. This includes your neck, décolleté, back of neck, ears and of course the back of your hands.
• Be quick and easy to apply. Yes, thanks to our Foundation & Concealer Brush.
• Give a seamless airbrushed make-up look for everyone. Yes, thanks again to our Foundation & Concealer Brush, your make-up will look like it’s been applied by a professional make-up artist.
• Be suitable for sensitive skin. We’ve added no fragrance which may irritate sensitive skin.
• Be appealing to all age groups. There is a look for everyone from teens to our most glamorous grandmothers.
• Be great value for money. Yes, a little goes a long way. One tube will last you many months if you use it daily and many more if you use it occasionally.

To help you choose your perfect shade. Request your Pure Pigment Foundation Drops sample pack.

For the past 12 years we have been helping the nation to 'Better Skin for Life.' Now we can help you to the best foundation finish of your life! 

Great make-up needs a good canvas.  We know that make-up which disappears by mid-morning or goes patchy by lunchtime is usually being applied to poorly prepared skin.  

Your skin will take the moisture it needs from your make-up if it’s not being supplied by your skincare. Leaving a patchy finish. Some make-up contains high amounts of water, which evaporates, leaving patches of the pigment and parched looking ‘naked’ skin everywhere else. 

Shiny skin by mid-afternoon, can be a sign of tiredness or it’s a sign of skin dehydration. This means your skins oil and water is escaping through open pores and a damaged skin barrier. The oil and water mixing with foundation gives a shiny appearance, often confused with oily skin.

If you combine a great skincare regime with an incredible foundation product, you will never look back. You can see what others are saying about Pure Pigment Foundation Drops on our product page.

If you need help with your skin or are looking for a skincare brand which delivers results. Don’t go it alone. Guessing is an expensive game!  

We invite you to join Co-founder Donna Tait at a Virtual Skin Bar appointment. It's your chance to get a 1-2-1 personal skin consultation with a lady who has over 40 years professional skincare experience. There’s not a lot she doesn’t know about skin and she knows everything about our products. 

You can book your appointment here.

With love,
Kirsti x