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The Importance Of Concentrates

As skincare Experts with over 65 years’ experience in the professional beauty industry, we are always asked our advice, we love to share our knowledge and experience with you all.

We are often asked why serums are so important and how they should properly be used within a skincare regime.  So we thought it was about time that we address this topic and let you know why serums are a must have.

Please note that within the Katherine Daniels range serums are known as concentrates.

What is a concentrate?

Concentrates sit in our Step 2 – Skin Boost. They are applied directly to your clean, dry skin. As the name suggests these products are concentrated in active ingredients, in fact they’re generally 4 x more active than your treatment cream, meaning they are crucial for delivering the results that you want to achieve.

Why is it important to use a concentrate?

Concentrates are effective and help you achieve your skincare goals. They also allow you to treat a different condition from that of your treatment cream and will massively boost the results.

For example, if your skin is really dehydrated, you will find the following combination of products super effective ...

Rehydrating Concentrate + Rehydrating Cream

Or if your skin is dry and dehydrated, you can treat both together by using ...

Concentrate for Dry Skin + Rehydrating Cream

Why is it important to use a concentrate and a treatment cream?

Often concentrates are formulated with a smaller molecular structure than a treatment cream, meaning that concentrates can get deeper into your skin and work in a different way than a cream. However, a treatment cream also acts as a defence when applied, protecting the skin against pollutants and free-radical damage. Therefore, both are necessary.

How do I use a concentrate correctly?

Apply a concentrate to your clean, dry skin and massage thoroughly into your face, neck, decollate and remember to include your eye contour area and over your lips. Once absorbed you can continue to layer other products, which too are supported by the extra ingredients delivered into your skin by your concentrate.

Expert Tip – Massaging products into your skin promotes good skin health and stimulates oxygenated blood to your skins surface. Katherine Daniels products will work if they are sitting on the surface of your skin but work best if they are within your skin.

Donna and I hope this information has been helpful and will enable you to get the best from your products and ultimately achieve Better Skin For Life.

As the cold months roll in it's easy to think SPF can take a backseat in your skincare routine. But Daily DNA Defence SPF30 is much more than just a sunscreen, it’s your final coat of skin armour, it’s weather protection for your skin.

Our award-winning, broad-spectrum SPF protects your skin from more than just UV rays. It guards against environmental pollutants and blue light
emitted from your screens. Meanwhile, winter’s cold air, winds and rain can damage your skin barrier.

 During and after exposure to the elements, Daily DNA Defence protects and repairs your cells DNA.

And more than this, it’s the best make-up primer. Talk about a multi-tasking product! Its lightweight formula sits comfortably under your foundation, ensuring your make-up stays fresh and stays ‘put’ all day.

Keep reading as we deep dive into the benefits of Daily DNA Defence SPF30 and why it’s an essential part of your winter skincare regime.

Broad-spectrum, photostable protection with Daily DNA Defence SPF30

Not all SPF products are created equal, Daily DNA Defence SPF30 offers broad-spectrum protection. This means that it shields your skin from both UVA rays (the ones that age your skin) and UVB rays (the ones that burn your skin). If your moisturiser or foundation contains an SPF it’s worth checking, make sure you’re covered for both UVA and UVB. Many of those products only protect against UVB, leaving your skin vulnerable to the long-term damage caused by UVA rays.

I’m guessing that you follow your daily skincare regime to promote skin health and to keep your skin looking great for your age? Using Daily DNA Defence SPF30 will help you avoid undoing all that effort by providing the UVA protection your skin truly needs.

And here's the bonus: our SPF is photostable, meaning it won’t break down or lose effectiveness in the sun. However, if you're by the pool make sure to reapply every two hours as water, sweat and towel drying can remove it, leaving your skin vulnerable.

Blue light and pollution protection

In today’s world, your skin is up against more than just the sun. Daily DNA Defence SPF30 also shields your skin from two often overlooked threats: blue light and pollution.

Blue light, mainly from our smart devices and pollution in the atmosphere. Blue light and pollution trigger changes in your skin cells, even leading to cell death. Unprotected exposure to these will lead to hyperpigmentation and can damage your skin’s health.  Most blue light comes from smart technology, which is used daily by most of us. Pollution is all around; levels are higher in towns and cities all year.

DNA Defence and Repair: protecting your skin at the cellular level

When your skin is exposed to radiation it faces more than just surface damage, your cells DNA is at risk. Daily DNA Defence SPF30 acts like a "virtual parasol," shielding your cells during exposure to harmful rays. But the protection doesn’t stop there. After exposure, your body naturally works to repair DNA damage. Your cells naturally produce an enzyme which kickstarts the repair process of your DNA. Thanks to the powerful repairing ingredients in our formula this process is accelerated up to 100 times, meaning your skin recovers faster, stays healthier and sustains less long term damage.

 In summary, wear Daily DNA Defence SPF30 as your final coat of skin armour each day in all seasons and you can rest assured you’re doing your best to protect your skin.

Magical make-up priming

We know that finding the perfect daily SPF texture is a challenge. We’ve been there too. Most SPFs feel like a layer too many, leaving skin feeling greasy, heavy or cause foundation to slide off by midday. This is why we made our product for you. A super light veil, which is suitable for even the most sensitive skin. With no oily or white residue, it’s non-pore blocking and
dries over your moisturiser to become the best make-up primer you’ll ever use, keeping your foundation perfectly in place all day or all night long. 

No make-up, no problem

For our men and/or non make-up wearers, our handy pocket size product gives you the same invisible veil and matt skin finish. Skiers, golfers and cyclists will love that it slips easily into a pocket, bag or pouch. 

Where else should you be applying your SPF?

Your SPF isn’t just for your face, use all the way down to your décollete and up to your hairline. Not forgetting areas like the tops of your lips, ears, nose and the backs of your hands. These are often overlooked spots that are equally exposed to the sun, whether you’re lounging by the pool or simply driving. The backs of your hands are quick to show signs of ageing, so it’s vital to keep them protected. And if you’re grabbing some winter sun make sure to apply it to the tops of your feet.

How much SPF should you use?

Aim for about the size of a 5 pence piece for each application. However, this should come after Step 2 – Skin Boost and Step 3 – Skin Defence Cream in your skincare routine. If you're planning to sunbathe, apply Daily DNA Defence SPF30 at least 15 minutes before heading outside. Once you're in the sun reapply after 15 minutes for the ultimate protection, then continue every two hours.

And remember, swimming, sweating or towel drying can remove your SPF, so be sure to reapply regularly to keep your skin fully protected.