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Why is it that some days the skin around your eyes looks more dull, more lined than on other days?

The tell-tale signs of your lifestyle often show around your eye area. This includes:

• Too much or not enough sleep
• Eye rubbing
• Allergies
• Screen time
• Make-up removal
• A beautiful smile
• A good old laugh or a good old cry
• Bright light and UV damage
• Poor or imbalanced diet
• Low fluid intake

Your skin is much thinner around your eyes.

It has less oil glands than other areas of your skin. This leads to skin dryness and dehydration. Some days your eyes look fine and other days you feel like you’ve aged a decade over night!

Added stress on your eyes are increasing each day. We’re a nation of screen oglers. From the TV and computer to phone and tablets. Your eyes are squinting and straining for hours which will be stretching and pulling on the delicate skin.

Effortlessly make your dull tired eyes look youthful and luminous.

Dehydration presents itself around your eyes as darker, crepey skin. Your skin care will play a vital role in keeping your skin hydrated.

Dehydrated skin presents itself as fine lines, often mistaken for wrinkles. Imagine rehydrating your skin and plumping those lines up (and away).

You lose up to 300 ml of water through your skin every day.

Drinking plenty of H2O is a wise move to rehydrate your organs from the inside out. You can help yourself further by rehydrating your skin from the outside in. Look for rehydrating skincare products. Our Rehydrating Concentrate is ideal to use on your face and around your eyes. For best results it should be used beneath your Multi-Tasking Eye & Lip Balm.

The first signs of ageing appear around your eyes.

The skin around your eyes is thin, fragile and more prone to dryness (lack of oil), dehydration (lack of water). The signs of ageing and your inner fatigue advertised in billboard style, right in the middle of your face!

Your lower eyelid is not as mobile as the upper, so the muscles in that area are not as strong. As the muscle age and weaken the skin loses tightness. It looks loose.

Products designed for your eyes.

Dermatologist Patricia Farris, MD, a clinical associate professor says "Eye creams are formulated specifically for the delicate skin around the eye…they have a lot of active ingredients aimed at the problems we see around the eyes."

The first specialised eye product you may think of is an eye makeup remover and/or and eye cream. But there is more help available.

For a more instant result, our Instant Effect Eye Masks are the perfect 20 minute fix for plumping, brightening and smoothing the skin around the eyes. This salon strength eye mask is activated right before you use it.

Concentrated Sea Kelp and a Mineral Complex, saturated with hydra-boosting Hyaluronic Acid, this superior anti-ageing eye mask delivers instant visible results after just one use and sustained visible effectiveness if used two times a week. The skin around your delicate eye area will look visibly luminous, plumped and smooth and will feel hydrated, firm and revitalised.

Your eye care regime will become part of your daily skincare regime.

This along with good sleep and drinking plenty of fresh water will support the extra TLC you give.

Be gentle with your eyes, no rubbing, scrubbing, or dragging off your eye-makeup. Instead opt for an efficient and gentle eye makeup remover. Our Essential Face & Eye Makeup Remover is perfect for the job and like all our eye products has no added fragrance. Which is perfect for those with sensitive eyes.

Finally, head for the shade.

Exposure to light will have you squinting and too much UV will damage the delicate skin around your eyes. A sunscreen is a must and sunglasses with UV protection give you another layer of protection.

With Love,

Kirsti & Donna x
Co-Founders Katherine Daniels