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Get your glow, rehydrate your skin

Just a note… dehydrated skin is lacking in water. In this blog we describe water as either water or moisture. Don’t confuse Dehydrated skin with Dry skin which is lacking oil.

How does Rehydrating Cream work?

It promises to strengthen your skins barrier. This is the outer protection layer of your skin (it helps to keep good things in and bad things out). If your barrier function is intact then water can’t escape from your skin. It also rehydrates your skin from the inside out. It kicks starts your skins ability to produce collagen, elastin, hyaluronic acid and other proteins that give your skin its density & suppleness.

Big promises indeed, let’s take a look at 3 of its 5 key ingredients:

Intelligent Aqua Bio Complex

Promises to increase the hydration levels in your skin by 44% in 7 days. It promises to defend your skin barrier for the next 72 hours.

We know that water loss from a damaged skin barrier allows valuable moisture to escape. This leaves your cells lacking energy, and they can’t function effectively. Toxins build up in dehydrated cells and don’t get flushed away. This leads to congestion under your skins surface (the lumps and bumps that annoyingly hang around your lower face).

Our Intelligent Aqua Bio Complex will flood your skin with moisture, to flush out congested cells. This releases the toxins and underlying congestion. It also allows the upper layers of your skin to store water.

Once hydrated your skin will produce more energy. Meaning it replaces the greyness of a dehydrated skin with a beautiful glow of good health.

Next up is…

HydraNov 

In our skin (and bodies generally) we have a natural moisturising factor called hyaluronic acid. It is responsible for keeping your skin plump and hydrated.

- We're born with 100% of the Hyaluronic acid that we need. 
- By 40 years old we only have 50% available. 
- By 60 years old we only have 10% available. 

Therefore as we get older our skin runs the risk of being more dehydrated.

It’s important to be able to increase your cells ability to produce its own hyaluronic acid. A lot of skincare contains hyaluronic acid - this is good, but it won’t encourage your skin to produce its own.

HydraNov is algae which is enriched with potassium (skin that lacks potassium is often dehydrated). HydraNov traps water in your skins surface. It brings immediate and long-term effects. HydraNov can increase your own hyaluronic acid production by 211%. To keep your skin supple and translucent, giving you a glow of youth that you may have thought was lost forever!

And finally…

Flax Seed

Rich in sugars and proteins to give density to your skins structure. It supports the connection between your top skin layers (epidermis) and your 2nd layer (dermis).

Flax seed activates your cells that produce collagen and elastin. It maintains the amount of your natural hyaluronic acid levels in your skin.

You can see the importance of making sure your skin is functioning well. By doing this we can be sure that your skin makes the best use of the ingredients from our products. We help you to get a better functioning skin and 'better skin for life'.

And this is only 3 of the Rehydrating Cream's key ingredients!

When you use Rehydrating Cream, your skin will become; plump, smooth, refreshed, firm, radiant, and de-congested. With reduced pore size and reduced lines. We have formulated this product to have an oil free finish.

Look out for the next product ingredients de-coded - Rehydrating Concentrate coming soon!

As the cold months roll in it's easy to think SPF can take a backseat in your skincare routine. But Daily DNA Defence SPF30 is much more than just a sunscreen, it’s your final coat of skin armour, it’s weather protection for your skin.

Our award-winning, broad-spectrum SPF protects your skin from more than just UV rays. It guards against environmental pollutants and blue light
emitted from your screens. Meanwhile, winter’s cold air, winds and rain can damage your skin barrier.

 During and after exposure to the elements, Daily DNA Defence protects and repairs your cells DNA.

And more than this, it’s the best make-up primer. Talk about a multi-tasking product! Its lightweight formula sits comfortably under your foundation, ensuring your make-up stays fresh and stays ‘put’ all day.

Keep reading as we deep dive into the benefits of Daily DNA Defence SPF30 and why it’s an essential part of your winter skincare regime.

Broad-spectrum, photostable protection with Daily DNA Defence SPF30

Not all SPF products are created equal, Daily DNA Defence SPF30 offers broad-spectrum protection. This means that it shields your skin from both UVA rays (the ones that age your skin) and UVB rays (the ones that burn your skin). If your moisturiser or foundation contains an SPF it’s worth checking, make sure you’re covered for both UVA and UVB. Many of those products only protect against UVB, leaving your skin vulnerable to the long-term damage caused by UVA rays.

I’m guessing that you follow your daily skincare regime to promote skin health and to keep your skin looking great for your age? Using Daily DNA Defence SPF30 will help you avoid undoing all that effort by providing the UVA protection your skin truly needs.

And here's the bonus: our SPF is photostable, meaning it won’t break down or lose effectiveness in the sun. However, if you're by the pool make sure to reapply every two hours as water, sweat and towel drying can remove it, leaving your skin vulnerable.

Blue light and pollution protection

In today’s world, your skin is up against more than just the sun. Daily DNA Defence SPF30 also shields your skin from two often overlooked threats: blue light and pollution.

Blue light, mainly from our smart devices and pollution in the atmosphere. Blue light and pollution trigger changes in your skin cells, even leading to cell death. Unprotected exposure to these will lead to hyperpigmentation and can damage your skin’s health.  Most blue light comes from smart technology, which is used daily by most of us. Pollution is all around; levels are higher in towns and cities all year.

DNA Defence and Repair: protecting your skin at the cellular level

When your skin is exposed to radiation it faces more than just surface damage, your cells DNA is at risk. Daily DNA Defence SPF30 acts like a "virtual parasol," shielding your cells during exposure to harmful rays. But the protection doesn’t stop there. After exposure, your body naturally works to repair DNA damage. Your cells naturally produce an enzyme which kickstarts the repair process of your DNA. Thanks to the powerful repairing ingredients in our formula this process is accelerated up to 100 times, meaning your skin recovers faster, stays healthier and sustains less long term damage.

 In summary, wear Daily DNA Defence SPF30 as your final coat of skin armour each day in all seasons and you can rest assured you’re doing your best to protect your skin.

Magical make-up priming

We know that finding the perfect daily SPF texture is a challenge. We’ve been there too. Most SPFs feel like a layer too many, leaving skin feeling greasy, heavy or cause foundation to slide off by midday. This is why we made our product for you. A super light veil, which is suitable for even the most sensitive skin. With no oily or white residue, it’s non-pore blocking and
dries over your moisturiser to become the best make-up primer you’ll ever use, keeping your foundation perfectly in place all day or all night long. 

No make-up, no problem

For our men and/or non make-up wearers, our handy pocket size product gives you the same invisible veil and matt skin finish. Skiers, golfers and cyclists will love that it slips easily into a pocket, bag or pouch. 

Where else should you be applying your SPF?

Your SPF isn’t just for your face, use all the way down to your décollete and up to your hairline. Not forgetting areas like the tops of your lips, ears, nose and the backs of your hands. These are often overlooked spots that are equally exposed to the sun, whether you’re lounging by the pool or simply driving. The backs of your hands are quick to show signs of ageing, so it’s vital to keep them protected. And if you’re grabbing some winter sun make sure to apply it to the tops of your feet.

How much SPF should you use?

Aim for about the size of a 5 pence piece for each application. However, this should come after Step 2 – Skin Boost and Step 3 – Skin Defence Cream in your skincare routine. If you're planning to sunbathe, apply Daily DNA Defence SPF30 at least 15 minutes before heading outside. Once you're in the sun reapply after 15 minutes for the ultimate protection, then continue every two hours.

And remember, swimming, sweating or towel drying can remove your SPF, so be sure to reapply regularly to keep your skin fully protected.