This blog will show you why cleansing is the cornerstone to a solid skincare regime and the foundation of healthy, glowing skin. Then you’ll see why everyone is talking about double cleansing and appreciate it’s not just a marketing concept, it is the essential step you can’t afford to skip. And once you’ve learnt the difference it makes, share it with a friend… it may be the moment that helps them achieve the skin of their dreams.

Cleansing is the non-negotiable first step of every effective skincare routine. Yet it's the step most commonly rushed or overlooked. The truth is: if you’re not cleansing thoroughly, your skin will ‘misbehave’ and skincare products will not perform to their full effect.

Poor cleansing leaves your hair follicle openings congested with oil, make-up, pollution and bacteria. This is the root cause of blackheads, breakouts, dullness and uneven texture.

Put simply: when cleansing is compromised, so is your skin.

Applying concentrates, boosters or moisturisers onto skin that isn’t perfectly clean is one of the most common reasons routines fall short. Leaving you disappointed with the results.

If make-up or dirt remains on your skin, your next step Skin Boost and/or Skin Defence cannot penetrate properly. Instead of absorbing into your skin, your products sit on top of the debris, making them far less effective and in reality causing more problems, as now, the debris is locked under a layer or two of (probably expensive) product.

For radiant, responsive, healthy skin, a clean canvas is essential.

Double cleansing isn’t a trend. Any good facialist will start your treatment with a double cleanse and tone. it’s a proven method for achieving perfectly clean skin which is ready to receive key ingredients from future products.

Your first cleanse lifts away make-up, SPF, pollution, sweat and impurities. This step ensures you’re not massaging dirt and debris deeper into your skin.

The second cleanse cleans your pores, refines your skin surface and prepares your skin to absorb your night time products effectively. Our Essential Cleansing Milk does this brilliantly, thanks to its unique, dual-texture formulation. It starts as a lightweight milk and transforms into a
fluid on contact with your skin. The fluid is able to enter every open pore, every line and crevasse giving you the deepest, yet gentle skin cleanse. The texture is like no other product you’ve used before and we think you’ll love it.

Skipping the second cleanse means leaving behind residue which leads to blocked pores and lacklustre skin.

Double cleansing = double the clarity and long-term results.

For quick, effective make-up and cleanser removal, use a damp, gentle cloth. Our Micro Cloths, made from ultra-soft microfibre, sweep away every trace of product and make-up without dragging, stripping or irritating your skin.

They lift away everything your skin doesn’t need. Once you’ve used these, you’ll never go back to towelling or cotton cloths, which will feel harsh on your skin by comparison.

If you double cleanse thoroughly at night, one cleanse is perfect in the morning. This removes residue from your evening products, along with sweat, oil, and environmental dust particles accumulated overnight.

As part of your morning routine try our Essential Miracle Cleansing Jelly. A transforming jelly, to oil, to milk which leaves your skin comfortable clean and hydrated (I often use this product as my first evening cleanse too). Or if your prefer a foaming option and a hydrated, matte skin finish, you’ll love our Essential Cleansing Gel, which is great for you and for your whole family including teens. You can use both of these in the shower but do use your Micro Cloths for removal and never hold your face under the hot running water, its like red hot needles hitting and damaging your capillaries and your skin.

With fresh, clean skin, your daytime products, including your all-important SPF can work exactly as they should.

Skincare only works when you stay consistent, there is no silver bullet when it comes to 'Better Skin for Life' and consistency comes naturally when you love the products you use.

Everyone has preferences: some love a milky cleanse, others prefer a lightweight gel or a richer balm. Choose a cleanser which suits your lifestyle and leaves your skin feeling exactly the way you want it to, dewy and glowing or clean and matte.

When your cleanser feels right, your routine becomes effortless.

Your perfect cleanse is waiting. Explore our guide to choosing the best cleanser for your skin type, lifestyle and goals.

Are you  Ready for 'Better Skin for Life'?

Discover your perfect cleanser and start your double cleansing journey with Katherine Daniels.